Working alongside Rich Sutcliffe and Agency for Good we have been working with Discover Tai Chi to secure coverage for the business, which uses new evidence-based approach and teaching methods to deliver wellness and wellbeing workshops and online sessions.
Our aim was to position Phil and Helen as experts in their field and we were aiming to secure coverage in local, business, HR, health professionals & wellbeing media, with Phil and Helen identifying a number of key publications they wanted to reach.
Phil’s story is a powerful one: he lost his leg in an accident and has used Tai Chi to help him cope with the emotional and mental health impact of life changing trauma and is now working to support others reduce their feelings of anxiety, frustration and depression.
Being outdoors and having a connection with nature played an important part in his recovery, as Phil explained to me when we were pulling the campaign together
“Green spaces, even a view out of a window onto a garden area, can help people cope and manage better. I often encourage people who take part in our classes and workshops to see if they can find a little private space, a garden if they have one, where they can practise their tai chi form outside.
The lockdown rules still allow people to exercise outdoors and so finding a quiet corner in a park to practice is an ideal way of combining the benefits of nature and Tai Chi.”
Over a 3-month campaign from November 2020 we have been delighted to have success with both pitches and press releases written and distributed for Phil and Helen from Discover Tai Chi.
Take up of their story has been positive and we were particularly pleased to secure coverage in Happiful magazine – one of the target national publications for the campaign.
Now in the latter part of the campaign, as the UK is once again in lockdown, we are now focussing on workplace wellbeing and how tai chi can have a direct impact on improving employee’s mental health and wellbeing.
Phil and Helen have recently secured a couple of national contracts supporting employees with online sessions and we will be celebrating these successes as offer Tai Chi to promote mindfulness, co-ordination and mental clarity to businesses.
Rich from Agency for Good says “As one of key partners in helping our customers tell their stories, Amanda’s wealth of experience PR is invaluable. She also offers both creativity and an abundance of enthusiasm to any project.
Her work with Phil and Helen has secured some valuable coverage, both locally and national media, and we are delighted that with Amanda’s help more people will know about Discover Tai Chi and their story.”