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Schools Out Digital Comms Campaign

Working in collaboration with Agency for Good we support a number of social enterprises, charities and not for profit organisations, with a wide range of marketing services.

One of these is Kirklees Youth Alliance (KYA) who work to provide a strong collaborative community youth sector providing high quality youth work across Kirklees, Yorkshire.

The coronavirus pandemic meant that KYA’s summer ‘Healthy Holidays’ project, activities to help children keep active and entertained during the school summer holidays, had to look a little different; instead of the usual clubs based in buildings, their ‘School’s Out’ programme had to be delivered gone on-line.

Every day of the week new activity videos were posted, one for primary and one for secondary ages, including cookery workshops, fitness sessions, creative challenges from LBT, art classes and music sessions.

In addition to the online activities the team delivered over 1000 packs to those families needing additional support due to Covid-19. These included family cooking and growing packs with ingredients for the online cooking sessions as well as seed growing kits put together by Juniper Foodwise and Grow to School with support from the Council’s FINE team. They also distributed KAL Activity Packs and Art Packs produced by the Children’s Art School.

To kick the project off we planned and executed a short campaign of 4 emails to launch the project to key stakeholders, such as youth workers, schools etc.

We also assisted with PR writing and distributing of media releases to secure coverage locally.

Our main role, though, was to plan and deliver a vibrant social media campaign to support the delivery of the ‘Schools Out’ project online. This included collating information about each activity, writing, scheduling and posting content including 7 posts, per age group, over a week for each of the 4 platforms for 7 weeks, all together a mammoth task involving the creation of almost 100 different image across 390 posts.

Rich Sutcliffe from Agency for Good says “Amanda’s passion for giving organisations creative, workable solutions to deliver more impact in their communities was absolutely at the heart of the work she did on this project.

Leading on digital comms for the 7-week campaign saw her working with the KYA team to deliver a phenomenal amount of work: pivoting the organisation’s summer holiday activities in a very tight timescale. “

Once the project was delivered, we collated data, feedback and responses for project evaluation.

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