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Hope Park digital campaign

'Making businesses the heroes of the Hope Park story'

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Working in collaboration with Agency for Good we support a number of social enterprises, charities and not for profit organisations, with specialist knowledge of marketing and a wide range of skills and practical support.

One such organisation is Hope Park Workspaces, the only flexible workspace provider that reinvests all of its profits to charitable works.

Based in Bradford Hope Park partners with the national charity Transforming Lives for Good (TLG) to support struggling children and their families and during 2020 wanted to raise its profile and highlight this element of its activities.

6 Week social/PR/Email campaign

We worked up a tactical plan to deliver a campaign that focused on Hope Park’s key businesses objectives and sought to keep stakeholders engaged with and informed about the ‘Hope for…’ projects. Our key objective was to engage with stakeholders across a number of digital platforms as well as to secure coverage in local and regional media about Hope Park and the work they do with TGL.

The six-week campaign included social media management: writing, scheduling and posting content in line with key messaging and is strategic, consistent and creative. Alongside this we planned and executed a short campaign of 4 emails to specific target audiences, which also involved writing short case studies around Hope Park residents.

A short media campaign included 4 media releases to secure coverage across traditional print, broadcast media and digital channels. This resulted in Hope Park being featured on BBC Radio Leeds and in several local publications.

Rich Sutcliffe from Agency for Good says “Amanda was our lead on this project to help Hope Park Workspace raise awareness of their work. As the Covid-19 crisis unfolded she worked closely with the Hope Park team to adapt the campaign we had originally worked up early in 2019.

We were really keen to bring Amanda in on this project because as one of our key partners in helping our customers tell their stories her input was extremely valuable. The six-week campaign she pulled together and delivered gave Hope Park and their tenants valuable visibility across a number of platforms.”

If your social enterprise is looking for practical support in digital comms then why not give us a call on 077 177 57 381 to find out how we can help you?